League of Legends World Championship 2019
"Once again, a virtual music group stole the show at one of the biggest e-sports events of the year. Back in 2018 the opening ceremonies for the League of Legends World Championships featured an incredible augmented reality K-pop performance. This year, developer Riot took things a step further with a stunning concert featuring holographic performers that opened the show before Europe’s G2 took on China’s FPX.
The event, which took place in Paris, featured the debut of a brand-new in-game musical group called True Damage that was revealed earlier this year. (Some of the characters even have outfits designed by Louis Vuitton.) A large, nearly invisible screen on the stage featured holographic projections of in-game characters and other special effects alongside the real-world performers; at times, multiple versions of the performers were displayed, and it was genuinely hard to tell what was real. At one point a giant tornado tore across the stage.
The three-song performance was a stunning combination of technology and choreography. It ended with a dramatic reveal of the Summoners Cup — League’s massive championship trophy — which, naturally, was housed in a high-tech Louis Vuitton trunk." - the Verge
More than 100 million viewers tuned in to watch. This year LoL made history by collaborating with Louis Vuitton.